Brand and Insights Lead

Posted on 10-Sep-2019  
Application Close Date: 20-Sep-2019
Job Details
Communications & Marketing
Position Type:
Permanent - Full Time
Job Reference:
Note clipApplication Fact Sheet.pdf (PDF, 252KB)

Brand and Insights Lead Job Description FINAL.pdf (PDF, 277KB)
Job Description

What would you do about the stuff that really matters?

Right now, we need people who can turn their thinking into solutions for the future of an even Greater Wellington.


There's a lot more to us than meets the eye. Here at Greater Wellington Regional Council, we're working on the big things that will impact everyone in our region. Ensuring we have uninterrupted access to drinking water, staying safe from the threat of flooding, protecting and enhancing the environment, improving the quality of our fresh water, ensuring we are all connected through our public transport network and planning ahead for the potential impact of climate change across our region. We're people who are genuinely passionate about the work we do, because we believe what we do counts.


About the role

This role sits within our Customer Engagement team who help people across the region understand why we're here and why we matter to their everyday lives.  We play a big part in ensuring our customer and communities are at the heart of what we say and do.


You'll support the Brand, Insights and Design Lead to: 

  • develop and deliver the brand strategy and campaign activity to ensure positive growth in brand equity and reputation with a particular focus on the GW and Metlink brands
  • develop our internal engagement strategy aimed at informing, engaging and empowering our people
  • maintain a broad overview of brand and insight issues and ensure brand architecture and tone of voice is understood
  • develop a GW-wide approach to capturing, disseminating and applying insight to work programmes


A bit about you

You will have credible experience in building strong brands and supporting an organisation to adopt an insight-led and design thinking approach. You'll also have outstanding relationship management and influencing skills and a track record of delivering joined-up solutions that ensure continuous improvement.  As important as all these elements are though what we're really looking for is a real team player who's keen to offer insight and ideas.


Our benefits

We provide a diverse range of benefits including flexible working options that help our staff balance their own lifestyle and needs with their work commitments. We're also all about growing our people through professional development and experience across everything the council does.


How to apply

To view the job description and to apply for the position, please click on the link below.


Applications Close: Friday, 20 September 2019